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I'm seeing TV commercials lately in which the person speaking looks off camera-as if there are two cameras in play and they've 'gone to' cam 2 far too early. I find this disconcerting and a bit like talking to someone with eyes that each point in different directions-which one do I follow?

Is this some new millennial video technique or am I just old? Please tell me what the thinking is behind this, thanks.

 

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I... don't know?

I'm not in advertising. I'm guessing it's because people are so used to the one shot confessional from reality or faux-reality Tv so they adopted it? And they switch fats because they only have 30 seconds?

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