All I see is twitter accounts that go Keyfabe. I've never seen a wrestler go out and apologize for a promo.
And I disagree. Being racial is cheap heat. Anyone with an ounce of cleverness can do better.
Andy Kaufman got some of the biggest heat ever. So did Hogan when he went bad. How about HHH for the entire attitude era? None of them had to do anything that needed to be apologized for out of context to the smarks.
Give me an example or I'm going to think you're mad about the bros who got shot down by making Racial Slurs at Kari Sane at the rumble. Who hurt you? Cause right now you're the boy who cries snowflake that's the most butthurt!
This is why Reigns should be turned totally heel. You do a story where some wrestlers comes out and is like "Roman has been handed everything cause he's close with the McMahons he is their golden boy". Reigns denies it, Vince denies it. Then it's proven to be true. Then Reigns totally aligns wiht the McMahon's. The fans who like him now would completely turn on him. The fans who hate him now, although they'd probably like the heel turn, would still boo him because he'd still be in main events despite not "deserving it". You could make a great heel.The McMahons could do alot of the talking for him.
Worked for Rock and HHH.
Therein lies another problem. When Vince became "Mr McMahon" and started basically the evil booker character it's made it impossible to not have such a character central to the show. Prior to this no one ever asked nor cared about "who booked the matches". They simply came down from upon high. Once Vince was made booker in storylines from that point on there always has to be a booker in storylines. Because obviously someone is booking the show and making the decisions.
For smaller periods you can have a good guy booker character but that doesn't really work. You aren't trying to create obstacles for the heels to overcome. You are trying to create obstacles for the good guys to overcome. Most main event storylines have somehow had a character who is rebelling against some evil booker character for 20 years now. Its the same thing over and over.