If they made their product better, they would be making more funds then they are now. Cutting costs is nice and works, but making a better product which causes raises in merchandise does even better.
I doubt it. The product is good now but still is hard pressed to grasp a 4 in the ratings, for example. And that's not because the product is bad. It's because wrestling has a history of having upswings and downswings in mainstream popularity, and its only recently coming out of a big downswing. It's that extra mainstream popularity that brings in lots more $$$. More than likely the industry will have an upswing again sometime in the future out of the blue just like last time, but it's not necessarily a reflection of the quality of the product. In the meantime you do what you gotta do.
Here's where we will disagree. While only recently, the past month or so, has the product been constantly good, overall it hasn't been that that great. You aren't going to get a boom out of the blue, when the past few years you havn't been doing a good job at all.
If they were to keep up what they are doing now, which I highly doubt they will, then you'd see an increase, but considering they used to get a 6 rating, and considering those shows were alot better, and spend most of their needed air time on stupid stuff like the diva search to get short term ratings, it's really no wonder, you can't have a boom, unless you constantly raise quality and draw in viewers of all ages, causual and hardcore like us alike.
Currently they put out a bunch of good shows, then go back to crap, pull out good ones, then release people because they don't have the funds. Well naturally you won't have the funds when you are inconsistant and not always one to deliver your product. Constantly good shows will cause viewers to ge ttheir friends and associates into it, which would bring up ratings, which would bring up sales of merchandise. But it's kinda hard to recomend the wwe to somone when one week they are awsome, the next week it's flat out crap, and a year later they play the same match over again, cept changing one guy and making a big deal out of it.
It's not that wrestling is at a low, it's that the wwe hasn't been delivering like they should have these past few years and thus put it at a low. Once the wwe gets competition, everythign should go high again, since I doubt the wwe would let anyone trample them.
But now who can stand to the wwe? Tna? Highly unlikly, and I don't know to many people with acess to the japenese organizations.